Studies

User Testing Your Startup's Brand: Why You Should Do It Now

Developing anything in a vacuum seldom leads to effective results. Be it a product that needs improving or the UX of a landing page that requires optimizing, user testing has always been one of the ideal ways to judge if what your startup is offering...
Insights

Brands Have The Power Of Changing Your Vocabulary

Ping-Pong, Band-Aid, Jet Ski, Bubble Wrap, Popsicle, Q-tips, Rollerblade, Velcro, Dumpster, Frisbee. No, this is neither poetry nor is it a shopping list. But I’m sure that you’re still wondering, who would want to start an article about branding by listing ten random ...
Insights

It Took Apple 20 Years To Drop Their Wordmark

Just like any other process in life, whether it is related to business or not, building a strong and memorable brand takes time… a lot of time. Just look at Apple for instance, did you know that it took them 20 years to start using the logomark without it being accompanied with the name?...